EXPERTS IN THE EXTRAORDINARY

Responsible Tourism

A message from our CEO
I strongly believe in the benefits of travel – it can relax or re-energise us, inspire us to try new things, improve our understanding of other cultures or simply give us the precious gift of time with our loved ones. But let’s think beyond ourselves – tourism must also provide advantages to the people and the countries hosting our well-earned holidays, or our privilege to travel comes at a cost to someone else.

Not long ago, ‘responsible tourism’ meant reusing a towel or paying a little extra to offset the carbon emissions from a flight. Nowadays, it goes far beyond this. We’re proud to partner with hotels and local businesses who use tourism as a means for providing training, jobs and opportunities for local communities, who take steps to minimise their environmental impact and who understand the necessity of conserving natural and historical features for maintaining a tourism-based economy.

In addition to this, our travel group supports a number of charitable projects and initiatives and we’re actively looking for new ways to give back. By booking with us, you’re helping to support community development and conservation efforts around the globe, so I’d like offer my heartfelt thanks to all our customers.

Jennifer Atkinson

Some of the charitable projects supported by ITC Travel Group:

African Parks
Our newest charity partner, African Parks, works in partnership with governments to take on the direct, long-term management of national parks and protected areas. It is the largest counter-poaching force in Africa, with over 600 rangers on staff across six million hectares in seven countries. This year, the organisation released eighteen endangered Eastern black rhinos into Akagera National Park in Rwanda, restoring its status as a ‘big five’ park. It also completed the movement of 500 elephants from Malawi’s Liwonde and Majete National Parks to Nkhotakota Wildlife Reserve.
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Money for Madagascar
Money for Madagascar’s projects, run by dedicated Malagasy staff, aim to tackle some of the key issues facing the country including extreme poverty, loss of bio-diversity, poor health, lack of food security and limited access to education. The NGO supports street kids, young mothers and orphans, runs ‘Education for Life’ schools and helps with the restoration of rainforests through the planting of wildlife corridors around the Andasibe National Park.
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TOFTigers
TOFTigers is an international campaign that advocates and supports responsible tourism as a way to save the tiger, India's wildlife and its wilderness areas. India’s tiger population is worth millions of pounds to India’s economy, yet the endangered species numbers less than 4,000. TOFT’s conservation and safeguarding work not only ensures better experiences for the traveller, but also secures a future for tigers, communities, wildlife and forests throughout India for generations to come.
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Uthando
Based in Cape Town, Uthando (meaning ‘love’ in Xhosa) raises funds for life changing community development projects in South Africa. Its initiatives include community-based foster care for orphaned, abused and vulnerable children; a cooking and catering school providing hospitality training to those from disadvantaged backgrounds; arts programmes introducing children to the joy of music and dance; and many more besides.
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WINGS
We work in partnership with Condor Travel in South America to support WINGS, a non-profit organisation helping disadvantaged people in Peru live a better quality life. Our chosen project is Hutatata Preschool and Primary School, located in Peru’s Sacred Valley. Malnutrition is a problem at the school – because of poor diet, a staggering 85% of children are anaemic – so this past year we have funded the planting of a vegetable garden and committed to the provision of further food supplies to the school.
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